Over the last few weeks I have been getting a ton of questions about what it takes to give a good business presentation. It seems a lot of people feel pretty confident in getting people to take a look at their opportunity but they either don’t feel confident in giving a good presentation or they don’t like the one their company provides. Today we’ll take a look at both of these problems and I give you an outline for an effective presentation.
First off, if you are doing your own presentations, you are a stud! So many folks try to avoid doing them and never develop this skill. Yes, it is OK use presentations done by others but that is not always the best way to share your business. For example, what if your hanging out with your best friend and she asks to see your business opportunity, what then? Are you going to make her go to a website? Too impersonal. You don’t have to be amazing at this but you should have the basic skill. The good news is that it is way easier than you think.
Here is the big secret to all good presentations; it’s the STORIES! Everything else is just filler that builds to a story. Dani always says “Facts tell, stories sell” and this is true. So, if you have a bunch of stories memorized and ready to go, you can give a good presentation at a moment’s notice. Here’s my outline that I have used to do literally thousands of presentations.
- Welcome – Your name, why you’re excited, brief “I” story 30-60 seconds, create “me too’s”
- Company intro – Impressive facts about your company- How old, big, how many countries, etc
- Product overview – Hit on a few key products and the philosophy
- Product Testimonials – 5-10 stories, 5-10 seconds each
- Opportunity overview – Hit on the key points and the philosophy, don’t go into too much detail
- Training Overview – People want to know that they will be taught how- 30 day bootcamp, SN, FSTS
- Money Testimonials – 5-10 stories, 10-20 seconds each, include large and small stories
- Close – Use your story as a close, why you are excited, call to action statement
This outline can be used for any length presentation from 5 minutes to an hour. So what is the perfect length presentation? Who knows, but I think anywhere from 5-30 minutes can be effective, especially for the initial look. Your goal with any presentation is to give them enough information and social proof that they can make a good decision for themselves.
Now let’s talk about a static presentation that you might send someone to and allow it to be the presenter. These could be conference calls, webinars, CD’s or DVD’s, online videos, etc. These all work great but there are two tricks that make them much more effective. First, don’t rush people through the interview stage and hope this presentation has some hypnotic effect on them, it won’t. But if you spend some time and find their needs and goals and then explain how this presentation will give them the information they want, your prospect will be much more attentive and receptive. The second thing you can do to make your presentations more effective is to edify it like crazy! If you know what your prospect is looking for and you build respect and credibility to that part of the presentation, you will get much better results.
For example, if you know that the person is motivated by a cause and your video has a segment about how your company feeds orphans or builds wells for communities that contribute to your company’s products, promote that to your prospect. This technique can be used for any motivating factor that you prospect has. The presentation is only as good as you make it out to be, so edify it until you sense some excitement in your prospect.
The skills and techniques I’ve mentioned here are easy to learn and will improve your results dramatically. Dani talks about these techniques throughout a lot of her material but there is one CD set that is focused on just this topic and it is aptly called Presentation Success System and I highly recommend that you add this to your library and start listening to it on a regular basis. The other resource is the new Smarter Networker Tuesday Night Live call that we now do every week. This call started out as a training call where we read scripts to real live leads. We have decided to continue with this and include additional topics based on your requests.
Like anything, your first presentation will be a little uncomfortable but you will get through it and you will have a new skill in your arsenal.
Presentation Success System - There is some free audio here for you, too.